Creating a facebook fan page is both easy and beneficial for your company or business’ online presence. Facebook fan pages are profiles for companies, businesses or celebrities and an interactive way to network, connect with and advertise to current and potential customers, also known as “fans”.

A benefit of having a page over a group is that all users can view your profile. A group page is only visible to group members and is not accessible to outside visitors. Groups can be used to invite members into a private discussion or event. A fan page builds a long-term relationship and public profile for your company while groups are a way to draw quick attention for a specific purpose.

Groups allow members to send bulk messages to friends, while pages allow you to attract new fans and keep current fans interested. You can share photos, create discussions and provide inside information on what’s happening with your business.

If you have a business, you’d be a fool not to have a social media presence. Facebook and Twitter, for example, represent a goldmine of opportunity wherein you can reach new customers and attract new business. While Twitter is very simple and pretty straightforward, Facebook is more complex, requiring a bit more dedication and finesse. Facebook has made their fan pages similar to personal profile pages for a reason.

Facebook gives you a wide variety of ways to make your page look great. You’re most important part of this is your profile image and the thumbnail you associate with it. Both need to not only be visually appealing, but also be relevant to your products or services. Your profile picture can only be a small width horizontally, but vertically you can stretch it out to be a skyscraper. This is a nice option to have, and lets you have more of a visual flair to your image, but can also move important navigational elements far down the sidebar, so that’s something to consider.

You should also make sure the thumbnail for your profile image focuses on what’s most important in your profile image, such as a logo. You also should make most use of the new photo strip feature that puts five thumbnail images at the top of your fan page. These can be tweaked to make one custom image split into five, and if it looks snazzy and also has relevance with your profile picture, that shows a consistent look that will keep people interested.

There are a lot of articles, websites, blogs and more that will try to teach authors how to promote a book.  But the problem with many of these is that they focus on non-fiction books.  But marketing fiction is a completely different endeavor that non-fiction, and there are some mistakes to avoid when marketing your book.

Assuming That Marketing A Book Is Easy

Marketingany book is not easy, but marketing fiction books is especially difficult.  There are thousands of books being published (both traditionally and by indie authors) every single day.  But non-fiction books have an audience because those books are usually trying solve a problem (for example, a book about how to grow huge pumpkins has an audience of gardeners and pumpkin growers).  With fiction, there is much more subjectivity, and it is more difficult tofind and target your audience.  But you have to do this.  Even authors that have been successful with mainstream publishing have usually had to do a great deal of their own marketing.  Do not make the mistake of publishing your book, and then forgetting about marketing it.  You have to do this work yourself.